Clubs Australia To Fight Pokies Reform

Clubs Australia is about to launch a $2 Million advertising campaign on both radio and television design to deliver the message that they support and provide venues that support responsible gambling. In light of the recent issues the Federal Government in Australia has had in passing the pokies reform laws that has been proposed, Clubs Australia has decided to pounce on the opportunity to show it is the only body trying to assist problem gamblers.

The television advertisement will be aired during the final episode of The Voice which is on next week on Sunday night. With a potential audience of 3 million or more viewers this ad is certain to reach a large audience in one of the highest rating TV shows this year. The next month will see the ad aired during the highest rating shows of that period. This is a large scale advertising campaign by the single organisation that has the most to lose if pokie machine reform ever did pass through the Senate. Sporting clubs all over Australia rely on the revenue generated by pokies within their venues to provide the services they do to their patrons as well as support many of the biggest sporting teams throughout the country.

Up to $12 Billion per year is spent on pokie machines throughout Australia with up to 40% of that coming from those recognised as problem gamblers. Australia has more pokie machines that any other country in the world and the government collects up to 48% out of every dollar spent. If mandatory pre commitment technology is introduced this could potentially mean a serious decline in profits generated by traditional pokie machines throughout the country.

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